As a self-distributing producer you will need to ensure that you have a current computer that will communicate with the Manitoba Liquor & Lotteries system to exchange data.
The marketing and promotion of your product is a key part of your future success. Manitoba Liquor Marts has many opportunities available to increase your profile with its customers.
Manitoba is home to over 60 Liquor Mart/Liquor Mart Express locations, 170 liquor vendors, 240 private beer vendors and 925 licensed restaurants – that’s a lot of ways to get your product out to the masses.
Alcoholic beverages (beverages containing more than 1.1% or more alcohol by volume) are subject to a number of federal acts and regulations. Learn more about these requirements here.
In order to retail your craft product in Manitoba, either through a liquor retailer or an on-premises location (such as bars and restaurants), the product must first be listed with Manitoba Liquor & Lotteries.
There has never been a better time to be a beverage alcohol producer in Manitoba! Work is well underway in making Manitoba a friendly and welcoming environment for craft producers.