Marketing & Promotion

The marketing and promotion of your product is a key part of your future success. Manitoba Liquor Marts has many opportunities available to increase your profile with its customers.

MARKETING AT RETAIL

The Marketing at Retail Manual

The Marketing at Retail Manual is updated annually, available on Manitoba Liquor & Lotteries' Partners website under the Liquor Marketing Manual & Applications section of the Liquor Agents & Suppliers page. In it, you will find information about every marketing program available. From Shelf Talkers to In-Store Sampling, these programs are a great way to reach new customers. Once you’ve read through the manual and decided on the marketing programs you want to take part in, you will need to complete the related application forms and submit it for consideration to Manitoba Liquor & Lotteries. All marketing program applications can be found by visiting the same Liquor Agents & Suppliers page on the Partners website.

MARKETING RESOURCES

Manitoba Marketing Network

New to Marketing? The Manitoba Marketing Network provides practical marketing assistance to small businesses will help you to grow and advance your business. Services include marketing workshop series, one-on-one business counselling and a business mentoring program.

Business InfoCentre (BIC)

Nestled within the World Trade Centre Winnipeg is the Business InfoCentre (BIC), a one-stop shop for Manitoba entrepreneurs. The BIC provides entrepreneurs with guidance from business information officers, seminars and training workshops as well as personalized research.

A Word About Social Media
Getting your name out and familiar to the masses is always an important part of marketing. With the continuing popularity of social media sites, platforms like Facebook, Twitter, and Instagram can be an effective and inexpensive way to tap into potential customers.

Pro Tip