We've compiled a short list of our most frequently asked questions about craft beer and craft producing in Manitoba. Click on any of the topics below for more information.
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While there is no legal definition of what “craft beer” means, there is a shared understanding that craft brewers are small, independent (not majority-owned by another brewer) and use traditional brewing methods. They also typically have a flair for innovative flavours and ingredients.
Craft style beer is the fastest growing beer segment provincially, nationally and internationally.
Since launching in October 2014, Growler Bars have proven to be very popular with Manitoba’s craft beer drinkers. Following a thorough evaluation of the program, a three-year, phased in expansion strategy was developed. The first phase, which launched in November 2015, included the addition of four more Liquor Mart Growler Bar locations and approximately seven beer vendor locations that will open over late 2015/early 2016. To find the Growler Bar location closest to you, visit www.liquormarts.ca/growlers.
Because growlers are poured right from the keg, it is one of the freshest ways to enjoy beer. The reusable container is also environmentally friendly and cuts down on waste. It is the hope that this format of retail packaging will encourage the growth of microbreweries and brewpubs in the province by offering an instant point of access to the retail market; no canning or bottling required.
Spearheaded by the Province of Manitoba, the Supporting Manitoba's Craft Brewing Industry Strategy is a coordinated effort to support and grow the Manitoba-based craft brewing industry.
Encouraging growth of local craft breweries will cause a ripple effect that will be felt throughout the province. More local breweries not only means that more jobs are created, but that there is increased support to our local agriculture, processing, and hospitality industries. On top of that, we’ll have more local beers in the marketplace which is never a bad thing.
A tasting room (sometimes referred to as a tap room) is an area of a craft manufacturer that allows customers to enjoy a new or favourite product on-site, just steps away from where it is produced. In May 2015, the Liquor and Gaming Authority of Manitoba announced that local craft manufacturers are now able to apply to open a licensed tasting room on their premises.