Selling the Goods | Manitoba Brew Hub

So you’ve learned about craft beer, you’ve started your business and now you’re putting the final touches on your product. Now what?

Here’s information on Manitoba’s pricing policies, bottling and labeling requirements, and distribution channels. You’ll also find information on the marketing programs available in Manitoba Liquor Marts.

Product Listing & Pricing

In order to retail your craft product in Manitoba, either through a liquor retailer or an on-premises location (such as bars and restaurants), the product must first be listed with Manitoba Liquor & Lotteries.

Price and list your product

Bottling & Labelling Requirements

Alcoholic beverages (beverages containing more than 1.1% or more alcohol by volume) are subject to a number of federal acts and regulations. Learn more about these requirements here.

Labelling resources

Distribution Channels

Manitoba is home to over 60 Liquor Mart/Liquor Mart Express locations, 170 liquor vendors, 240 private beer vendors and 925 licensed restaurants – that’s a lot of ways to get your product out to the masses.

Move your product

Marketing & Promotion

The marketing and promotion of your product is a key part of your future success. Manitoba Liquor Marts has many opportunities available to increase your profile with its customers.

Spread the word